CHELA KELLY DESIGN

Design is best when elements are given a purpose due to deconstruction and refinement.

PROFESSIONAL EXPERIENCE

  • Key Tasks

    • Collaborated closely with the Brand Visionary to plan and schedule social media content that increased brand awareness and drove taproom traffic

    • Developed content ideas aligned with brand mission, voice, and visual identity

    • Managed and maintained website content and printed marketing materials

    • Wrote on-brand copy for social captions and email campaigns

    • Storyboarded and art-directed monthly photoshoots, collaborating with contracted photographers to execute cohesive product visuals

    • Conceptualized and art-directed label designs, partnering with illustrators and Brand Visionary to bring concepts to life

    • Worked cross-functionally with production, sales, and kitchen teams to deliver tailored graphic assets for each department

  • Key Tasks

    • Designed and taught a 10-week brand development course for multimedia students, covering design processes, client collaboration, and professional standards

    • Mentored students on executing design projects from concept to completion

    • Provided ongoing guidance and feedback to ensure adherence to design briefs and successful project outcomes

  • Key Tasks

    • Led creation of social media graphics for ongoing brand storytelling

    • Produced and edited product photography for future launches and campaigns

    • Built and managed a marketing calendar to drive cohesive execution across social, email, and promotional platforms

    • Oversaw website content management for new product releases

    • Collaborated with PR and wholesale partners to support events and brand promotion

    • Worked directly with the CEO to design new collections and collaborative projects

  • Key Tasks

    • Designed logos and visual identities for startups and independent businesses

    • Helped establish strong brand identities through strategic, expressive design

    • Produced custom apparel graphics for boutique and small retail clients

MEET MICHELA AKA CHELA

Hello! My name is Michela and I’m a graphic designer. After studying and receiving my BA in Design, I jumped right into working in the industry and collaborating with various businesses. I’ve always had a passion for the fashion industry and spent a large portion of my career building up small brands and elevating their brand image through strategic social marketing and designs.

I’ve recently transitioned into the beverage industry and have been able to assist and art direct a major brand refresh that has established a positive trajectory of growth for the business.

I enjoy collaborating with like-minded designers with similar aesthetics to achieve the impossible. Let’s change the world one vector point at a time!

A woman with blond hair and tattoos resting her chin on her hands while sitting on a wooden chair. She is wearing a sleeveless black top, black pants, and black and white sneakers. She is seated in front of a plain white curtain backdrop.

Contact ME

Interested in my work and see me as a great fit for a project or your team? Fill out the form, and I will get back to you!