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The Visual Anchor:
A retro-inspired, high-contrast poster referencing vintage Mexican wrestling flyers (carteles). This design system combined custom-outlined Órale typography with bold terracotta and turquoise accents to establish a striking, culturally authentic identity for Del Cielo Brewing Co.
Digital Touchpoints & Motion Design:
Building the buzz online. I developed a cohesive multi-platform digital rollout suite to drive countdown engagement, while collaborating with an external videographer to direct and edit a high-impact recap video that aligned with the festival's rhythmic, fast-paced energy.
Ringside Hype: A secondary print asset heavily inspired by retro Mexican fight flyers, designed to build anticipation specifically around the free live wrestling matches.
Large-Scale Environmental Signage:
Engineered a high-visibility, large-format exterior mesh banner to transform the brewery’s industrial facade into a massive, street-facing billboard that captured passing neighborhood traffic.
Flavor & Typography: Printed menus designed for maximum legibility during high-volume taproom rushes.
A Wearable Souvenir: Extracted the festival's DNA into limited-edition apparel and custom-embroidered headwear, serving as both staff uniforms and collectible lifestyle merchandise for patrons.
